Empower Your Hotel with Smarter Data
Optimand is a modular revenue intelligence platform that unifies demand analytics, rate shopping, conversion tools, and personalized BI dashboards to streamline decision-making and boost direct-booking profitability.
Trusted by Leading Hotels
Real-Time Data Insights
Modular Intelligence, Seamless Integration
Optimand is a modular revenue intelligence platform: each feature—demand analytics, rate shopping, conversion tools, custom BI reporting—works independently yet combines seamlessly into a unified system. Whether used alone or together, these modules deliver end-to-end insights and automation, empowering you to optimize pricing, boost direct bookings, and drive profitability without integration headaches.
Personalised View
Easy access to your own dashboard to monitor demand, pricing and hotel performance
Boost Direct Bookings
Achieve 27% more direct bookings through personalised rates and actionable insights.
Market Intelligence
Benchmark performance, track demand, analyse trends, and optimise revenue strategies.
Maximise Profit Margins
Turn Website Visitors Into Direct Guests
Optimand’s conversion tools empower you to create targeted offers and manage “opaque” rates, ensuring your promotions reach only the most qualified shoppers.
By incentivising direct bookings, you can reduce your reliance on OTAs and cut commission costs by up to 20%, significantly boosting your hotel’s profit margins.
Live Demands, Future Insights
Unlock Future Demand and Booking Trends
Gain instant access to live demand data and anticipate future demand shifts. Optimand benchmarks your hotel against competitors, revealing emerging trends and empowering you to optimise your strategy proactively. Maximise your revenue potential by staying ahead of the curve.
Personalised Pricing
Maximise revenue with targeted offers
Increase conversions and revenue with personalised pricing. Optimand tailors rates based on geolocation and search criteria, ensuring each guest sees the most compelling offer. Rates remain undisclosed, ensuring you maintain price parity with OTAs. If any partner undercuts your rate, you can have Optimand automatically match it or provide an even better offer on your website.
Rate Shopper Insights
Benchmark Competitor Rates with Ease
Gain valuable insights into your competitors’ pricing strategies with Optimand’s intuitive rate shopping tools.
Visualise competitor pricing, monitor rate parity, and identify opportunities to optimise your own rates.
Website Performance Insights
Turn Web Traffic into More Bookings
Optimand’s Hotel Web Analytics goes beyond basic visitor data, providing real-time insights into booking behaviour, drop-off points, and conversion trends. Identify where guests leave the funnel, optimise key touchpoints, and improve direct booking performance with data-driven decisions.
The solution for hotel revenue growth, time savings, and powerful market insights.
Direct Booking Growth
Hotels using Optimand see an average 27% boost in direct bookings
Time Saved Daily
Optimand saves hoteliers 2 hours daily on reporting and analysis tasks.
Increased Profit Margins
Shift OTA bookings to direct channels and increase profit by up to 15%
Software for All Users
Optimand is tailored for all user types
Revenue Managers
Pickup, demand and pricing trends all in one place. Analyse competitor pricing with live behavior data.
Marketing Agencies
Track campaign performance, personalise guest engagement, and increase direct bookings.
Marketing Managers
Track how your referral campaigns and social traffic perform analysing intent and conversion.
Revenue Consultants
Get side-by-side comparisons across your entire portfolio, even if your hotels run different systems.
Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market. In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.
G. Hill, Cluster Revenue Manager
“Optimand is proven to be a great hospitality ecommerce tool with endless opportunities. Together with their development team and our marketing and revenue team, we are able to achieve our goals and go above and beyond expectations. It’s a great system to use and we look forward to growing our e-commerce activities with them.”
D. Ljumanovic, Group Director of Digital Customer Experience
“Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial strategy by allowing us to access a number of unique demand insights. By applying personalised rates into our hotel booking engine, our conversion rate has increased massively.”
P. Sehgal, Director, The Leonard Hotel
Revolutionise Your Hotel's Revenue Strategy
Gain a competitive edge with Optimand’s comprehensive platform. Our intuitive tools and actionable insights empower you to make smarter decisions and drive revenue growth.