ES 
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Sales and Marketing Managers
Optimand equips sales and marketing managers with insights to track performance, optimise campaigns, and forecast demand. Boost conversions through data-driven decisions.
Trusted by hospitality leaders
Sales and Marketing Insights
Insight Solutions for Smarter Strategies
Optimand gives sales and marketing managers the tools to track guest behaviour, generate leads, and measure revenue impact. Automated reporting provides real-time insights, while seamless collaboration features ensure teams can refine strategies, optimise campaigns, and drive revenue with data-backed decisions.
Why Choose Optimand
Drive Growth with Data-Driven Insights
Performance Analytics
Track key performance indicators across channels to identify trends and optimise marketing spend.
Lead Conversion
Understand visitor behaviour and refine your sales funnel to convert more leads into direct bookings.
Revenue Optimisation
Leverage real-time insights to adjust pricing, boost occupancy, and maximise profitability.
Digital Marketing
Real-Time Campaign & Demand Intelligence
Monitor UTM-tagged intent and conversions by stay and booking dates across all channels in real time; instantly gauge campaign interest and guest behaviour, segment audiences for personalised offers, and spot demand before bookings arrive.
Campaign Tracking
Monitor Performance in Real Time
Track live campaign performance with real-time insights into engagement, conversions, and ROI. Optimand enables you to monitor sales pipeline progress and marketing effectiveness, allowing for quick adjustments to maximise impact and drive results.
Industry Benchmarking
Compare Against Market Leaders
Benchmark your sales and marketing performance against industry standards to stay competitive. Identify trends, gaps, and opportunities by analysing competitor strategies, pricing, and customer engagement, ensuring you maintain a strong market position.
Reporting Made Easy
Automate Insights and Reporting
Generate automated, client-ready reports with key insights on sales, marketing, and revenue performance. Save time with easy-to-digest dashboards that provide actionable data, helping teams make informed decisions without the manual effort.
Empower Your Marketing with Data-Driven Tools
Live Analytics
Instantly access real-time sales and marketing performance data.
Personalised Rates
Increase website conversion for selected audiences and campaigns thanks to secret rates and dedicated packages
Forecasting Trends
Analyse trends, predict demand shifts, and adjust your content and ads bidding based on real-time insights
Easy Reporting
Generate easy-to-share reports with key insights for data-driven decisions.
Software for All Users
Optimand is tailored for all property types
Boutique Hotels
Boost direct bookings, optimise pricing, and compete effectively with smart insights.
Serviced Apartments
Track occupancy trends, adjust long-stay rates, and improve revenue with smart analytics.
Groups and Chains
Centralise performance data, streamline multi-property pricing and enhance revenue.
DMOs
Analyse regional demand, track market trends, and optimise tourism strategies live data.
Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is
presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market.
In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.
G. Hill, Cluster Revenue Manager
Optimand is proven to be a great hospitality ecommerce tool with endless opportunities.
Together with their development team and our marketing and revenue team, we are able to achieve our goals and go
above and beyond expectations. It’s a great system to use and we look forward to growing our e-commerce activities with them.
D. Ljumanovic, Group Director of Digital Customer Experience
Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial strategy by
allowing us to access a number of unique demand insights. By applying personalised rates into our hotel booking engine,
our conversion rate has increased massively.
P. Sehgal, Director, The Leonard Hotel
Fast setup process
Simple, seamless, ready to go
Step 1
Book a demo
See Optimand in action with a brief, guided walkthrough.
Step 2
Free Trial
Integrate quickly by adding a simple code snippet to your website.
Step 3
Start Seeing Results
Start tracking, optimising, and improving performance immediately.