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Business Intelligence
Optimand Business Intelligence tool helps understand the overall revenue performance for your hotel and improve decision-making. It is essential for staying competitive and responsive to market changes.
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Trusted by hospitality leaders
Track Key Metrics
Unlock Your Business Potential
Dive deep into your data with Optimand BI. Gain personalized, in-depth analyses, monitor key performance indicators, and identify critical trends. Transform complex data into actionable strategies, driving growth and optimizing every business decision. Optimand BI, your key to informed business strategy.
Future-proof your hotel
Unified, Personalized BI Dashboards
Optimand’s Business Intelligence module lets users and teams build personalized dashboards that fuse data from PMS analytics, rate shopping, website behavior, and local events—providing a unified, real-time view of occupancy, competitor pricing, booking intent, and market trends to drive smarter revenue decisions.
Business Intelligence Capabilities
Data-driven insights for smarter hotel management
Automated Reporting
Get automated BI reports. Intelligent analysis for swift strategic decisions. Our platform simplifies your workflow and drives business growth.
Simplified Performance Insights
Compare live demand against a pool of similar properties operating in the same market. Get access to your destination demand and benchmark your hotel website metrics. All aggregated data are fully anonymised and based on real, verifiable information.
Smart Insight
Anticipate market shifts and emerging trends with powerful data analysis and forecasting.
Fast setup process
Simple, seamless, ready to go
Step 1
Connect your PMS
Connect your PMS or booking engine in minutes with our plug-and-play setup – no tech team required.
Step 2
Customise Your Dashboard
Configure your tools and dashboards to match your property’s goals and data needs.
Step 3
Start Seeing Results
Start tracking, optimising, and improving performance immediately.
Occupancy Metrics
Insightful Analytics
A BI tool provides deep insights into your hotel’s performance across various metrics like occupancy rates, revenue per available room (RevPAR), average daily rate (ADR), and more. With this data at your fingertips, you can make informed decisions to optimize pricing, marketing strategies, and operations.
Revenue Analysis
Customisable Dashboards
Thanks to Optimand fully customisable dashboards, you'll be able to view a comprehensive overview of your hotel within the same platform. This includes website data, destination demand, PMS data, competitor rates from multiple channels, and local events data.
Demand Insights
Stay always informed
The hospitality industry is dynamic, with market trends and consumer preferences constantly evolving. A BI tool equips you with real-time data and insights, allowing you to adapt quickly to changing market conditions, economic fluctuations, and emerging travel trends. This agility is essential for staying relevant and resilient in the face of uncertainty.
Marketing ROI
More than Pickup and OTB
By analyzing historical data and market trends, BI tools can help you forecast future demand and plan accordingly. This enables you to optimize staffing levels, inventory management, and marketing campaigns to maximize revenue during peak seasons and minimize losses during low periods.
Optimand is one of the smartest systems we have worked with. It gives insights outside the realm of a usual RMS system and is
presented in a clear and functional way. We continue to use Optimand on a daily basis to remain competitive and ahead of the market.
In addition to this the team are very agile and are constantly improving capabilities based on customer feedback.
G. Hill, Cluster Revenue Manager
Optimand is proven to be a great hospitality ecommerce tool with endless opportunities.
Together with their development team and our marketing and revenue team, we are able to achieve our goals and go
above and beyond expectations. It’s a great system to use and we look forward to growing our e-commerce activities with them.
D. Ljumanovic, Group Director of Digital Customer Experience
Optimand is a great business intelligence tool, very easy to use and helped us make the most of our commercial strategy by
allowing us to access a number of unique demand insights. By applying personalised rates into our hotel booking engine,
our conversion rate has increased massively.
P. Sehgal, Director, The Leonard Hotel
Proven Track Record
Optimand by the Numbers
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Hotels see an average increase of 27% in direct bookings after switching to Optimand
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Optimand is trusted by hotels in more than 20 countries
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Website searches and transactions analyzed daily
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Real and verifiable data (unlike many other platforms that rely on “partners data”)