In the past few months, the global context has become increasingly unstable. Geopolitical tensions, uncertainty around air travel and fluctuating dema...
For years, the way travellers discover hotels has followed a fairly predictable pattern. They search on Google. They browse OTA listings. They compare...
The year 2026 has opened in a context of significant international instability. Geopolitical tensions, economic volatility and shifts in global flows ...
In recent years, the hotel market has become structurally unstable. Irregular demand, increasingly variable booking windows, unexpected events and les...
The year 2026 has begun in a complex and unstable international context. Geopolitical tensions, economic volatility, fluctuations in air traffic and u...
For years, hotels have relied on Google Analytics as their primary reference to analyse user behaviour on their websites.
For years, hotel Revenue Management has been based on a clear and seemingly solid principle: analysing what has already been booked to decide what to ...
The island of Capri takes a decisive step toward more informed, modern, and sustainable management of tourist flows. Federalberghi Capri has launched ...
Hotel revenue management is undergoing structural change. The logic that has guided decisions for years — seasonality, pickup, OTB, static benchmarkin...
In digital hotel marketing, UTM parameters are a well-known and widely used tool. Yet, in most cases, they are only exploited superficially, limiting ...
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